Business strategy choices can have a major impact on conversion rates. For example, marketing campaigns that are not targeted or do not resonate with the intended audience can result in low conversion rates. Similarly, if a company's competitor strategy is strong, it can be challenging to attract and retain customers, which can negatively impact conversion rates.
Other business strategy choices, such as pricing and product offerings, can also impact conversion rates. If a company's prices are too high or their product offerings are not appealing to the target audience, it can be difficult to convert visitors into customers.
Use the table below as a checklist for your website to make note common technical issues to investigate using CRO tools.