A website conversion funnel is a visual representation of the steps a user takes to complete a desired action on a website, such as making a purchase or filling out a form. The funnel typically begins with the user landing on the website and ends with the desired action being completed such as making a purchase or submitting a lead form.
By analyzing the data collected from the conversion funnel, website owners can identify areas where users are dropping out of the process and make changes to improve the user experience and increase the likelihood of the desired action being completed.
Example of a conversion funnel.
In an e-commerce website conversion funnel, common steps might include:
These steps may vary depending on the specific website and the desired action, but generally, they represent the key stages a user goes through before completing a conversion.
A conversion funnel for a B2B (business-to-business) website might include steps such as:
Again, the specific steps may vary depending on the nature of the website and the desired action, but the overall goal is to guide the user through a series of steps that ultimately lead to a conversion.
Check out the link below to learn more about Lucky Orange’s conversion funnels feature.
Conversion Funnels | Lucky Orange | Best Conversion Funnel Optimization & Analysis Tools