Using surveys and announcements on your website can significantly enhance your conversion rates. Surveys help gather valuable insights from users, enabling you to better understand their needs and optimize your website accordingly.
Surveys are a great next step to take if you uncover something puzzling after viewing a heatmap or watching a session recording. You can launch simple surveys that give visitors a chance to rate their experience on your site, understand if they found what they were looking for or if your policies or pricing are clear. You can also use multiple question surveys to gain insight into what your customers are shopping for, if your product selection meets their needs or how many people they need to involve in the buying process.
Announcements can serve as effective prompts, guiding users towards the desired actions and improving overall engagement. You can use announcements to share promotional offers or important updates like changes in standard delivery times, website downtimes and more. Announcements can triggered based on specific visitor actions, such as a visit to a specific page, how far down a page they scrolled or even their traffic source.
Example of a conversion funnel.
When evaluating onsite survey and announcement tools, make sure you read the fine print to understand how many visitors you can reach. Some CRO tools that offer surveys limit you to the number of surveys you can launch and the number of responses you can collect. Other tools like Lucky Orange allow users to launch an unlimited number of surveys and to collect unlimited responses and the survey feature is included in the monthly subscription price (rather than an add-on item). To learn more about Lucky Orange surveys, visit the link below.
Surveys | Lucky Orange | Best Website Survey Software: User Behavior Tracking Tools