Technical conversion barriers refer to any technical issues that prevent website visitors from completing a desired action, such as making a purchase or filling out a form. These barriers can include slow loading times, broken links, error messages, and other technical issues that disrupt the user experience.
When visitors encounter these issues, they are less likely to complete the desired action, which can negatively impact website conversion rates. Therefore, it is important to identify and resolve any technical issues in order to improve website performance and increase conversion rates.
Use the table below as a checklist for your website to make note common technical issues to investigate using CRO tools.