Website heatmaps are visual representations of user behavior on a website. They use color-coding to show which areas of a webpage are getting the most attention from visitors, based on where they click or move their mouse. Red or orange areas indicate high activity, while blue or green areas indicate low activity.
Example of a website moves heatmap
Heatmaps can be useful for website owners and designers because they help identify which parts of a webpage are attracting the most attention from visitors, and which parts are being ignored. This information can be used to improve the website's design, layout and content to better meet the needs of its users.
There are several types of website heatmaps available, including click heatmaps, scroll heatmaps, and moves heatmaps. Click heatmaps show where visitors are clicking on a webpage, scroll heatmaps show how far down a webpage visitors are scrolling, and moves heatmaps show where visitors moved their mouse as they browsed the page.
Overall, website heatmaps are a valuable tool for website owners and designers to gain insights into user behavior and improve the user experience.
One popular tool for website heatmaps is Lucky Orange. Lucky Orange offers a suite of tools including click heatmaps, scroll heatmaps, and visitor recordings, which allow website owners and designers to gain valuable insights into user behavior and make data-driven decisions to improve the user experience.
Dynamic Heatmaps | Lucky Orange | Best Website Heatmap Software: User Behavior Tracking Tools
You can use the table below to get a jump start on different aspects of the visitor experience you can evaluate using website heatmaps: